For small stores to be big e-league

UPSC Practice recommends For small stores to be big e-league.

UPI has, however, exposed the limitations of technology to improve competition. The platform is overwhelmingly dominated by PhonePe and Google Pay despite regulators seeking enhanced competition. ONDC, too, requires supporting regulation to break market silos. By itself, it has the potential to democratise ecommerce. But liabilities need to be apportioned judiciously along the value chain.

Courtesy: ET Editorial-Opinion-Economic Times

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