Smell this column and remember well

UPSC Practice recommends Smell this column and remember well.

In Barcelona, an ice-cream company is using the science and art of mixing aromas to make ice-cream flavours custom-made to trigger memories. Mama Heladera’s founder Irene Iborra is a master memory releaser. Using neurogastronomy – the study of flavours and how they affect cognition and memory – Iborra can trigger, among many other smellscapes, aroma-memories of pine needles, maple syrup and wintry snow.

Courtesy: Opinion-Economic Times

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