Background
Overview
UPSC cares about India's soft power, cultural diplomacy, and the impact of globalization on Indian culture and linguistic diversity. This concept highlights systemic barriers that prevent Indian literary and cultural products from achieving global recognition, thereby affecting India's cultural influence and the promotion of its diverse heritage on the international stage. It also prompts examination of policies to foster equitable cultural exchange.
Cultural hegemony refers to the subtle but pervasive dominance of the culture, values, and norms of a particular group or nation over others, often shaping global perceptions and standards. In the context of international cultural platforms and awards, this manifests as a disproportionate recognition of cultural products from dominant linguistic or national groups, posing significant challenges to the visibility and diversity of global cultural expressions.