Due diligence: On surrogate advertising
The article discusses the Maharashtra FDA's efforts to curb surrogate advertising, particularly for tobacco products, by targeting celebrity endorsers. It highlights the legal framework involving the Cigarettes and Other Tobacco Products Act (COTPA), Food Safety and Standards Act (FSSA), and Consumer Protection Act (CPA) 2019. The Delhi High Court's stance on the burden of proof in surrogate advertising cases is also mentioned, emphasizing the need for regulatory bodies to prove their suspicions rather than relying solely on brand registration. The piece underscores the public health implications, especially India's high oral cancer burden, and the challenges of a fragmented regulatory regime.
The article discusses the Maharashtra FDA's efforts to curb surrogate advertising, particularly for tobacco products, by targeting celebrity endorsers. It highlights the legal framework involving the Cigarettes and Other Tobacco Products Act (COTPA), Food Safety and Standards Act (FSSA), and Consumer Protection Act (CPA) 2019. The Delhi High Court's stance on the burden of proof in surrogate advertising cases is also mentioned, emphasizing the need for regulatory bodies to prove their suspicions rather than relying solely on brand registration. The piece underscores the public health implications, especially India's high oral cancer burden, and the challenges of a fragmented regulatory regime.
Exam linkage
GS Paper 2: Governance, Constitution, Polity, Social Justice (Government policies and interventions for development in various sectors and issues arising out of their design and implementation; Statutory, regulatory and various quasi-judicial bodies; Important aspects of governance, transparency and accountability).
Syllabus mapping
This topic appears in Mains
Questions on Indian Polity & Governance come up regularly in GS papers. Practice writing an answer — and see exactly what earns marks.
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