Current Affairs
Mains issueNews & Analysis24 October 2026

Digital Transformation of Agricultural Marketing and Supply Chains

Aspirants should be able to argue that government-backed digital platforms, leveraging emerging technologies like AI, are crucial for modernizing agricultural marketing, empowering farmers by bypassing middlemen, ensuring timely payments, and unlocking the potential of value-added and organic produce for both domestic and international markets, while also acknowledging the need for farmer training and robust implementation.

Source: thehindu.comOriginal report

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Why now

01

Young farmers in Kerala are actively demanding a government-controlled digital e-marketing portal and an AI-powered mobile application, highlighting the urgent need for technological intervention to address persistent issues in agricultural marketing and farmer income.

Core issue

02

Young farmers and agri-entrepreneurs in Kerala are advocating for a government-controlled digital e-marketing portal and an AI-powered mobile application to directly connect farmers with markets, bypass middlemen, ensure timely payments, and facilitate international trade of value-added and organic produce. This demand stems from the inoperability of the previous e-Krishi portal and aims to foster healthy competition and improve farmer incomes.

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