Mains issueGS-3News & Analysis07 November 2026

Challenges and Adaptation Strategies for Traditional Artisans in the Digital Economy

Aspirants should be able to analyze how traditional artisan livelihoods are threatened by modern market dynamics like e-commerce and raw material scarcity, and discuss both the adaptive strategies employed by artisans and the broader policy interventions required for their sustainable future.

Source: thehindu.comOriginal report

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Why now

The Deepavali festival highlights the current economic distress faced by traditional potters in Pottery Town, Bengaluru, due to intense competition from online platforms and raw material scarcity, making it a timely case study for examining the broader challenges to artisan livelihoods in India.

Core issue

Traditional potters in Bengaluru's Pottery Town are facing a significant decline in Deepavali lamp sales, down from over 1 crore to 50 lakh, primarily due to intense competition from online platforms offering lower prices and the increasing popularity of artificial lamps. Artisans also struggle with raw material scarcity, forcing them to source lamps from other states. In response, some are adopting digital marketing, offering pottery classes, and securing corporate orders to sustain their livelihoods.

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