Making GIs fashionable and fair

The article discusses Geographical Indications (GIs) as a legal solution against cultural appropriation in the fashion industry, highlighting their role in protecting traditional arts and crafts. It explains India's GI Act of 1999, compliant with the WTO's TRIPS Agreement, and points out the 'lopsided global trade architecture' where wines and spirits receive stronger GI protection (Article 23) than other goods (Article 22). The 'Prada episode' involving Kolhapuri Chappals illustrates the challenges faced by Indian artisans in enforcing GI rights internationally, even with a GI tag. The article concludes by emphasizing the need for robust GI protection in bilateral agreements like the EU-India FTA to ensure fair use and compensation for artisan communities.