Phase IFoundation
Background
Overview
This concept is critical for understanding public health challenges, consumer rights, ethical advertising practices, and the effectiveness of regulatory mechanisms in India. It highlights the interplay between corporate marketing strategies, legal frameworks, and societal well-being, relevant for governance and social justice.
Surrogate advertising refers to the practice of advertising a prohibited product (like tobacco or alcohol) by promoting another product (like soda, music CDs, or elaichi) that shares the same brand name or logo, thereby circumventing advertising bans. It poses a significant challenge to public health and consumer protection efforts.